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Showing posts with the label Amazon Sidewalk and Why Marketing Expertise Matters

Amazon Sidewalk and Why Marketing Expertise Matters

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The problem with Amazon Sidewalk isn't the technology. It's the lack of clever marketing which is pervasive in the technology market. Let's explore one of the sustained weaknesses in tech -- the lack of critical marketing acumen. We'll then close with the product of the week, an alternative to the Ring video camera that also might make a quick and easy Father's Day present. #worldtechnews